Institutional logics and innovation in times of crisis: Telemedicine as digital ‘PPE’

Abstract How do crises shape digital innovation? In this paper we examine the rapid adoption of telemedicine technologies in an Israeli hospital with a focus on role institutional logics held by stakeholders responding to emerging events. With onset COVID-19, need for social distancing and minimal physical contact challenged interrupted practices. response, remote audio-visual functionality were appropriated different ways, as – state actors, managers, health professionals, family members sought improvise enhance protection persons concerned. We show how practices guided dominant crisis. Acting many form ‘personal protective equipment’ (PPE), enabled diverse action possibilities become manifest add understanding directing attention innovation times